ICE.

An Industry Changing Event that is what the brief said. The owner of Chrome is a “boots on the ground” kind of guy and when he wanted to have a product that shook things up, he was willing to put his money where his desires were.
Knit shoulder straps. Molded back panel with patented technology. TPU molded organizer details. It even came with a carabiner/bottle opener. The signate ring unfortunately didn’t make the cut. December through June time frame with a great team in Asia.